Category
Fashion
Platforms
Year
2025
Category
Fashion
Platforms
Year
2025
The Challenge
Zeeman is a brand for everyone. That’s why they were looking for a partner who truly understands how to use social media to convince people to take part in an underwear campaign.
It was set to be a major 360° campaign with radio, TV, and outdoor, but the first step was to reach people through social media with strong, engaging content.
Our Strategy
In collaboration with partner agencies M&B and Pursuade, we produced a bold social campaign for Zeeman. The concept? A call to Dutch clubs willing to go underwear-only for the brand.
Yace Media handled creative development, full production, and post-production. From creative ideation and scripting through on-set production, to post: Yace Media took part in bringing this fun campaign to life.
The Results
Content Views
Submissions
Awareness Growth
The Challenge
Zeeman is a brand for everyone. That’s why they were looking for a partner who truly understands how to use social media to convince people to take part in an underwear campaign.
It was set to be a major 360° campaign with radio, TV, and outdoor, but the first step was to reach people through social media with strong, engaging content.
Our Strategy
In collaboration with partner agencies M&B and Pursuade, we produced a bold social campaign for Zeeman. The concept? A call to Dutch clubs willing to go underwear-only for the brand.
Yace Media handled creative development, full production, and post-production. From creative ideation and scripting through on-set production, to post: Yace Media took part in bringing this fun campaign to life.
The Results
Content Views
Submissions
Awareness Growth
The Challenge
Zeeman is a brand for everyone. That’s why they were looking for a partner who truly understands how to use social media to convince people to take part in an underwear campaign.
It was set to be a major 360° campaign with radio, TV, and outdoor, but the first step was to reach people through social media with strong, engaging content.
Our Strategy
In collaboration with partner agencies M&B and Pursuade, we produced a bold social campaign for Zeeman. The concept? A call to Dutch clubs willing to go underwear-only for the brand.
Yace Media handled creative development, full production, and post-production. From creative ideation and scripting through on-set production, to post: Yace Media took part in bringing this fun campaign to life.
The Results
Content Views
Submissions
Awareness Growth
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Get started
Your Brand journey starts right here.
Book a free 30-min strategy call and we'll show you how we can turn your followers into customers.


Get started
Your Brand journey starts right here.
Book a free 30-min strategy call and we'll show you how we can turn your followers into customers.


Get started
Your Brand journey starts right here.
Book a free 30-min strategy call and we'll show you how we can turn your followers into customers.
