Arag

Legal Awareness for 2.5M+ People

Back

Arag

Legal Awareness for 2.5M+ People

Back

After research showed that adults 25+ knew less about legal assistance than they should, the brief became clear: how can we introduce young people to legal assistance in a fun, accessible way?

Working with agency The Family, we developed a social-first creative concept to make 24–39-year-olds smarter about legal assistance. We launched a street activation using a giant dice: eight key terms, eight short videos, and wide distribution across LinkedIn, TikTok, Instagram, and Facebook.

Our Strategy

We created before-and-after content showcasing the dramatic difference professional photography makes, combined with case studies showing faster sales and higher offers.

We achieved strong results: by using multiple channels and reaching a wide audience, we connected with over 2.5 million people. Our strategy focused on raising awareness of legal assistance in a playful and approachable way.

The Results

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The Challenge

After research showed that adults 25+ knew less about legal assistance than they should, the brief became clear: how can we introduce young people to legal assistance in a fun, accessible way?

Working with agency The Family, we developed a social-first creative concept to make 24–39-year-olds smarter about legal assistance. We launched a street activation using a giant dice: eight key terms, eight short videos, and wide distribution across LinkedIn, TikTok, Instagram, and Facebook.

Our Strategy

We created before-and-after content showcasing the dramatic difference professional photography makes, combined with case studies showing faster sales and higher offers.

We achieved strong results: by using multiple channels and reaching a wide audience, we connected with over 2.5 million people. Our strategy focused on raising awareness of legal assistance in a playful and approachable way.

The Results

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N/A

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N/A

The Challenge

After research showed that adults 25+ knew less about legal assistance than they should, the brief became clear: how can we introduce young people to legal assistance in a fun, accessible way?

Working with agency The Family, we developed a social-first creative concept to make 24–39-year-olds smarter about legal assistance. We launched a street activation using a giant dice: eight key terms, eight short videos, and wide distribution across LinkedIn, TikTok, Instagram, and Facebook.

Our Strategy

We created before-and-after content showcasing the dramatic difference professional photography makes, combined with case studies showing faster sales and higher offers.

We achieved strong results: by using multiple channels and reaching a wide audience, we connected with over 2.5 million people. Our strategy focused on raising awareness of legal assistance in a playful and approachable way.

The Results

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